Clearly state the purpose of your event: Make sure that the purpose and goal of your event is clear and concise. Try to narrow it down to one simple sentence, preferably in the form of an invitation. For example, “Join us for an evening to end preventable child deaths”, or “Buy a cupcake, help a child see another birthday.”
Consider your audience: Take some time to think about who might attend your event—what are their interests and hobbies? Where do they hang out? This will help you determine how, when and where you spread the word.
Work publicity into your budget: Event promotion is a major part of event planning. If you put a great deal of effort into an event that is not well publicized, no one will know about it! In your overall budget, make sure that you factor in any costs related to poster production and printing, and the like.
There can never be ‘too much’ publicity: Do as much as you can to capture your target audience’s attention—advertise on the school newspaper, radio stations, by visiting classrooms and through word of mouth. The more exposure people get to your event, the more likely they will be to attend or participate!
Build up to the event day: Whatever your plans are, make sure that the promotional activities become more visible the week leading up to and the day of the event. Having someone walk around with a sandwich board, distributing flyers, chalking sidewalks, putting on skits at assemblies and creating teaser posters will help build excitement about your event.
Find partners to help promote your event: Other clubs, your student council, teachers and even your parents can be allies in spreading the word about your event, especially if it is big with inspiring goals.
